The bag design process at Rome starts with the collective experience of the riders associated with the SDS. From the people at the center of the Design House and Rome's team riders, to shop kids and testers involved in the Syndicate, these riders have spent countless days hiking the backcontry, driving to the mountain every morning, and traveling by car, snowmobile and plane. Out of this foundation in riding and snowboard travel, a model and feature wish list is generated during brainstorming sessions. This list is then married with a study of material selection and material placement that is rooted in the experience of technical bag design and construction. The outcome of this process is a line of board bags, travel bags and backpacks loaded with unique, rider-specific functionality.